A custom logo mat does two things at once. It keeps your floors cleaner and drier, and it puts your brand front and center the moment a customer, resident, or visitor walks through your door. That is a lot of value from a single product sitting on the floor.
Before you place an order, though, it pays to understand what you are buying. Mat styles, materials, sizing, artwork requirements, and lead times all affect how your finished mat looks and how well it performs. Here is a practical rundown of everything worth knowing.
Why the Mat Style Matters More Than You Might Think
Not every logo mat is built for the same job. The right style depends on where the mat will live, how much foot traffic it will see, and what kind of weather it needs to handle.
Logo Floor Mats carries several distinct product lines, each designed with a specific use case in mind:
- Berber Impressions HD is a carpet-style mat with a textured, loop-pile surface. It works well in indoor lobbies and office entrances where appearance matters and scraping heavy debris is less of a priority.
- ColorStar Impressions HD delivers vivid, high-definition color reproduction. If your logo has gradients, detailed artwork, or multiple colors, this style is worth a close look.
- ColorStar Impressions HD Custom Shape takes that same print quality and cuts the mat into the outline of your logo or a custom silhouette rather than a standard rectangle.
- WaterHog Impressions HD is engineered for high-moisture and high-traffic areas. The bi-level construction traps water and dirt below foot level, keeping the surface drier underfoot.
- WaterHog Inlay uses colored yarn inlaid into the mat surface to create the logo rather than a printed process, giving it a more tactile, dimensional look.
- SuperScrape Impressions is a heavy-duty scraper mat suited for outdoor use or entrances where people track in significant amounts of grit and debris.
If you are unsure which style fits your space, think about where the mat will go first, then look at the material and construction second.
How Logo Artwork Affects Your Finished Mat
The quality of your finished mat is directly tied to the quality of the artwork you provide. This is one of the areas where buyers are sometimes caught off guard.
For printed styles like the ColorStar Impressions HD, vector artwork files give you the sharpest, cleanest results. A vector file scales to any size without losing detail, which matters when your logo is being reproduced across a mat that might be several feet wide.
If you only have a low-resolution image, it is worth asking about options before you finalize your order. Logo Floor Mats has a database of 3.5 million logos, so there is a good chance your brand’s logo is already on file and ready to use.
A few things to keep in mind about artwork:
- Logos with fine lines or very small type can look different at mat scale than they do on a business card.
- Gradients and photographic images reproduce best on high-definition printed mat styles.
- Simpler, high-contrast logos tend to look sharp across a wider range of mat types.
When in doubt, ask the team to walk you through a proof before production starts.
Sizing Your Mat Correctly
Getting the size right matters for both practical and aesthetic reasons. A mat that is too small for your entrance looks like an afterthought. One that is too large can create a tripping hazard or simply not fit the space.
A general rule for commercial entrances is that a mat should be long enough for a person to take at least one full step onto it before reaching the interior floor. That usually means a minimum of three feet in the direction of travel, though larger entrances benefit from longer mats.
For lobbies, consider the full visual footprint. A mat that fills a reasonable portion of the entry area tends to look intentional and polished, which reinforces the branding effect you are going for in the first place.
Standard rectangular sizes cover most situations, but if your space calls for something different, the ColorStar Impressions HD Custom Shape option lets you work outside the typical rectangle entirely.
What to Expect for Turnaround and Shipping
Turnaround time is often a deciding factor, especially when an opening, event, or refresh is on a deadline. Here is what Logo Floor Mats notes on their site:
- Most indoor logo mats ship in 5 business days.
- Outdoor WaterHog logo mats ship in 5 to 7 business days.
- Non-logo mats ship in 3 business days.
Those are production times, not total delivery times, so factor in transit to your location when planning around a hard deadline. Ordering a few days earlier than you think you need to is always the safer call.
For bulk orders, such as apartment communities ordering mats for multiple buildings or resort developers outfitting dozens of cabins, it is worth reaching out directly to discuss scheduling. Logo Floor Mats has a long history of handling large repeat orders, and getting a person on the phone early in the process tends to make everything go more smoothly.
Why Manufacturer Quality Makes a Difference
All Logo Floor Mats products are made through M+A Matting, the largest manufacturer of commercial rubber-backed mats in the world. That matters for a few reasons.
Commercial-grade rubber backing keeps a mat flat and in place, which is a safety issue as much as a durability one. It also means the mat holds up through regular cleaning and heavy daily use without curling at the edges or breaking down prematurely.
Logo Floor Mats has worked directly with M+A Matting for nearly three decades, which is why they can ship quickly and maintain consistent quality across orders of all sizes. You are not getting a novelty mat printed on lightweight materials. You are getting a product built to commercial spec.
Ordering in Bulk or Returning for More Mats
If you manage multiple locations, you are developing a property, or you simply know you will need more mats later, it is worth thinking about your order structure from the start.
Logo Floor Mats serves a significant base of repeat buyers and bulk purchasers. Customers like resort developers who have ordered hundreds of mats across multiple properties keep coming back because the process is straightforward and the results are consistent.
Having your artwork file saved and approved from a first order makes reorders much faster. If your logo ever gets refreshed, just flag that when you come back so the new version gets loaded correctly.
Ready to Get Started
A custom logo mat is one of the more cost-effective branding investments a business can make. It works every single day without any ongoing effort on your part, greeting every person who walks through your door with a clean, professional first impression.
If you are ready to move forward, Logo Floor Mats makes the process simple. Browse the product styles, use the logo search tool to see if your artwork is already in the system, and reach out to the team if you have questions. With nearly 30 years of experience and thousands of satisfied customers behind them, they know how to get it right.