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A custom logo mat does two jobs at once. It keeps dirt and moisture off your floors, and it puts your brand front and center the moment someone walks through your door. Get the right mat and it quietly reinforces your professionalism every single day. Get the wrong one and you end up with a mat that fades, curls, or simply does not represent your brand the way it should.
This guide walks you through the key decisions so you can order with confidence.
The first question is simple: indoor or outdoor? It matters more than most people expect, because the two environments are pretty different in terms of what a mat has to handle.
Indoor mats in a lobby or waiting area deal with foot traffic, tracked-in debris, and the occasional spill. They need to look sharp, stay flat, and hold up under regular cleaning. Products like the Berber Impressions HD Logo Mat and the ColorStar Impressions HD Logo Mat are built for exactly this kind of setting, with high-definition graphics that keep your logo looking crisp under bright interior lighting.
Outdoor mats face rain, sun, mud, and heavier scraping action. The WaterHog Impressions HD is a strong choice here. WaterHog mats are engineered to handle moisture and heavy scraping, making them a staple at building entrances that take a beating from the elements. Outdoor mats from Logo Floor Mats typically ship in five to seven business days, so factor that into your timeline.
Not every business has the same amount of foot traffic, and choosing a mat that matches your volume is one of the smarter decisions you can make.
If you are not sure where your business falls, the team at Logo Floor Mats can help you figure it out. That kind of practical guidance is part of what has kept the company going since 1996.
Size is one of the most common mistakes buyers make. A mat that is too small looks like an afterthought. A mat that is too large can create a tripping hazard if it curls or bunches up against a door.
For most commercial entrances, a good rule of thumb is to cover enough floor space so that both feet of a person walking in land on the mat. That usually means going a bit larger than your first instinct.
Logo Floor Mats also offers custom shape options, including the ColorStar Impressions HD Custom Shape, which lets you go beyond the standard rectangle. If your logo is circular, your space has an unusual layout, or you just want something that stands out a little more, a custom shape is worth considering.
Before you place your order, measure your doorway, note whether a door swings inward over the mat, and check if there is any threshold lip that could affect how the mat lays flat. Sharing those details upfront saves time and avoids back-and-forth after the order is placed.
Custom logo mats are produced using a printing and tufting process that can handle a wide range of designs, but not all logos translate equally well to every mat style.
If your logo has fine gradients, small text, or a lot of colors, a high-definition mat like the Berber Impressions HD or ColorStar Impressions HD is going to give you the sharpest result. These are made with a process that captures detail at a level older mat styles simply cannot match.
If your logo is bold, simple, and uses a limited color palette, you have more flexibility. A WaterHog Inlay or Super Berber Inlay can look excellent with a clean, graphic-style logo.
Logo Floor Mats has a database of 3.5 million logos, which means there is a good chance your brand is already on file. That alone speeds up the proofing process significantly.
If you have a hard deadline, such as a grand opening, a seasonal promotion, or a property inspection, turnaround time is not something to gloss over.
According to Logo Floor Mats, most indoor logo mats ship in five business days. That is fast for a custom printed product. Outdoor WaterHog logo mats ship in five to seven business days, and non-logo mats ship in three business days.
Building in a buffer is always smart. Order a week or two ahead of when you actually need the mat, especially if you are ordering multiple mats for different locations. Bulk orders, like the resort developer who ordered approximately 200 mats across four properties and is quoted on the Logo Floor Mats site, are handled regularly. The company is set up to handle volume without the process falling apart.
A logo mat is a marketing tool as much as it is a floor covering. When you think about it that way, the math changes a little. A mat that greets thousands of visitors a year with your logo is doing real work for your brand every single day.
Competitive pricing is a core part of what Logo Floor Mats offers, and customers consistently note it as a reason they chose the company over other vendors. But the better question than ‘what is the cheapest option’ is ‘what is the best mat for my specific situation.’ Buying a mat that lasts and represents your brand well is more cost effective in the long run than replacing a low-quality mat every few months.
The mats are manufactured through M+A Matting, the largest commercial rubber-backed mat manufacturer in the world. That relationship means the quality behind the product is not an accident.
Once you know your environment, traffic level, size requirements, logo details, and timeline, placing an order is straightforward. Logo Floor Mats has been doing this since 1996, and the goal from the start has been to make the buying process simple, cost effective, and fast. If you have questions along the way, the team is responsive and easy to work with. Head over to logofloormats.com to start your order or search for your logo in their database of 3.5 million designs.
